If you are not using WhatsApp as part of your marketing, you need to consider it and here is why –
Anybody can sell on WhatsApp: all you need is a smartphone. And there is plenty you can do on it to sell more. You can use it to
- send messages about events and promos
- send pictures and videos
- survey and get customer data.
I hope you are convinced. If so, one of the first things you need to start selling on WhatsApp is to stop using it just for messaging. Think of it like any other social media platform like Instagram, where you can post messages and statuses.
There are two main ways you can use it to get more sales.
Broadcast Messages
Broadcast messages allow you to send a single message to multiple people on your contact list. Bear in mind the limit is 256 people per message.
Post status messages
This works the same way as Instagram and Snapchat stories. Using it, you can post videos and images to engage your audience with your brand for 24 hours. After 24 hours, your stories disappear.
How to use it
Create Broadcast Lists
You should create lists that are related to specific businesses or products. Once the lists are prepared you can send messages to increase engagement.
You can include offers, links, or invitations in your messages. For example, if you are having an event or launch that will interest your audience.
Use Group Chat
You can use group messages to do market research and find out new products or services your customers are interested in. You can also use it to create special content for premium customers. Another benefit of group messaging is that customers can also interact not just with you but each other.
Offer Customer Service on WhatsApp
WhatsApp can help you and your staff to answer and address customer queries quickly. You can use text, audio or video tutorials on how to get the best out of your products or services
Get Feedback
Instead of calling customers for feedback, consider sending questions to your customer list via WhatsApp. Especially since the open rate for WhatsApp messages is 70 per cent. It is marketing research at its optimum and it is also free.
Call Your Customers
In addition to interacting and marketing to your customers via messaging, you can speak to them via WhatsApp calls which many like to do now
Use WhatsApp Statuses to let customers know about promotions and sales
This can be a two to three-hour sale or one-day event to drive traffic or create buzz. If you have success with it, you can keep it exclusive to WhatsApp.