Everybody knows that Instagram is no longer a place where bored teenagers post pictures, it has now become a place where businesses operate and make a decent part or even in some cases, all of their income. What some people still do not know is that one of the best and most underutilized ways to sell on Instagram is via Instagram DMs
If you are not sure when or how to use Instagram DMS for marketing then read on
Every new follower
Whenever you get a new follower, you can send a warm welcome message that is likely to melt the heart of your new follower and place you in a special category.
What you want to do with your initial message is to send a message that makes it very easy for them to respond. This increases the connection with them and will also make it easier for them to contact you with any question they have. This will also mean that Instagram will show them your content because the algorithm sees this as a relationship between you.
If you do this expect to get likes and comments every time you post.
Current followers
You can send your current followers a DM that provides a benefit to them, for example, offer them free items, discounts, exclusive sales or just provide news. If someone has been thinking to buy for a while this might be what will trigger them to make that first purchase.
Other Instagram users
No matter what you sell or what your business is, you can find other users you can collaborate with. For example, if you are a food blogger, you can find restaurants to collaborate with. Many will agree to provide free meals or discounted meals for exposure.
If you are a fashion retailer, you can find influencers to promote your items. This will work more with influencers just starting out. Hair vendors can work with models.
Of course, all these can work the other way round where it is the restaurant that contacts the blogger.
Instagram DMs take time and of course, there are Instagram limits you do not want to exceed, or you will get banned but, this is a method you definitely need to try.
Did you know that over 88% of Instagram messages are opened by recipients? In comparison, 15% to 30% of emails are opened.
If you are interested in implementing this for your business, we have a free resource for you.
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