Content is absolutely crucial when it comes to making money online. You’ve heard this a thousand times: after all, blog posts are what bring people to your website and keep them coming back!
But it’s not just about writing content. What’s just as important is your ability to create copy to sell, and to describe your business.
The copy that your audience reads when they land on your website is crucial for driving sales. If you have a business with a website, then you need to ensure you have high-quality content there, or you may as well not bother.
What does this look like?
First, let’s consider what it doesn’t look like! It doesn’t look like this:
“Vantage Co is a data-driven, cloud-based solution aimed at medium to large-scale businesses. Our team of highly experienced technicians can help you to find the integrative, synergistic solutions that will take your sales to the next level!
Through EPOS, IoT, and other systems, and with emphasis on big-data…”
While this might sound “impressive,” the truth is that we’re four lines in and we don’t know anything about the business or what it does. We have no understanding of how it can tangibly help our own business, and we are no closer to wanting to make a purchase.
And yet this is what a HUGE number of businesses will attempt when writing their website copy. They want to sound “professional” and they want to include industry “buzz words,” but they forget that they are writing for real people.
You are trying to sell, not to impress! And you need to be respectful of the reader’s time and patience.
Here is a version of that sales copy that will be HUGELY more effective:
“Vantage Co offers a range of software tools that can help your business serve more customers and increase profits. We offer a cloud storage solution, electronic point of sale device (till software), and customer tracking.
Take a look around our site or get in touch for a free consultation. We’ll show you how to use data to drastically increase your service and your conversions.”
This makes things a lot clearer for anyone who is less familiar with these technologies, while also talking about the end results and what they can do for the businesses involved.